FRAMINGHAM, Mass. - September 4, 2001

Avery Dennison Retail Information Services invites visitors to its new Web site, www.infochain.averydennison.com, a unique window into InfoChain Express^®, the company's powerful Web-based solution for merchandise P.O. tracking. The crown jewel of the new site is a fast-paced multi-media presentation that answers the question, "How can I see InfoChain Express^®?" The answer is to click onto the "Presentation" section, accessible from any page on the new site.

In the "Presentation" section, site visitors can view a variety of multi-media segments that show and describe the functionality and capabilities of InfoChain Express^®. Segments include, among others, a flow chart that details how InfoChain Express works, a "Problems" segment, a "Solutions" segment, and a "Summary" of InfoChain Express^®' capabilities. As a whole, what visitors to the new Web site "see" is an accurate, accessible, reliable solution that can benefit an array of trading partners in the retail and brand-owner supply chain, allowing them all to exchange and access information in one fast, convenient stop.

About Avery Dennison

Avery Dennison Retail Information Services offers worldwide solutions to industry for product identification. Products and services include Web-based supply chain management solutions, service bureaus, in-house imprinting systems and software, fully and partially preprinted tags, labels and label forms, sequential bar code tags and labels, electronic article surveillance (EAS) tags and labels, fastener products and consulting services. Major markets include retail, apparel, softlines and hardgoods.

For more information, contact:

Chris Pfister
Avery Dennison Retail Information Services
7 Bishop Street, Building #6
Framingham, MA
01702-8366
Phone: (508)383-4038
Fax: (508)383-4099
E-mail: chris.pfister@averydennison.com